CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), announced today that veteran marketing executive Rachel Conlan has joined the agency. Based in London, Conlan will work closely with colleagues in CAA Sports’ industry-leading Property Sales, Brand Consulting, and Athlete Representation groups, helping to create brand and business-building opportunities for the agency’s world-class clients.
“As part of CAA Sports’ accelerated growth strategy, which aims to replicate our domestic U.S. success overseas, we have broadened the agency’s reach and resources across the U.K., Europe, and Asia through strategic hires, complementary acquisitions, and the establishment of key offices,” said Paul Danforth, Global Head of Sales, CAA Sports. “Rachel is a remarkably accomplished global marketing executive, whose expertise, experience, and strategic insights will bring a unique perspective to our team, and play an integral role in the continued growth of CAA Sports within the global sports landscape.”
CAA Sports is a diversified sports enterprise with global operations encompassing 17 divisions, including Property Sales, Brand Consulting, Media Rights, and Athlete Representation. CAA Sports’ industry-leading Property Sales division has completed more than $4 billion in new sponsorship business on behalf of the agency’s global property clients, which include Formula 1, Red Bull Racing, NCAA, the Golden State Warriors, Madison Square Garden, USGA, and City Football Group, among others. Its award-winning Brand Consulting division advises, manages, and activates on more than $3 billion in sponsorship rights deals on behalf of leading global brands. CAA Sports represents more than 1,700 of the world’s best athletes, coaches, on-air broadcasters, and sports personalities, and leads all agencies in contract value under management exceeding $8.5 billion, according to Forbes.
Prior to joining CAA Sports, Conlan was the Global Chief Marketing Operations Officer for Havas, the world’s sixth largest communications company, and part of the Vivendi family of companies, a mass media and telecommunications company providing music, television, film, gaming and publishing services. In this role, she was responsible for establishing the global brand reputation of, and driving revenue for, Havas, as well as identifying strategic agency client opportunities for leading global brands within Havas agency networks and key Vivendi properties. In her time at Havas, Conlan worked with many of the world’s leading brands, including LVMH, Citibank, Reckitt Benckiser, and IBM, among others.
Prior to her role as Global CMO, Conlan served as Managing Director of Havas LuxHub, where she was responsible for guiding the operations of the strategic consultancy that helped luxury, fashion, and lifestyle companies appeal to next-generation consumers by pioneering innovative ways to drive acquisition and retention. Its clients included legacy luxury brands such as LVMH, Puig, and Sotheby’s, as well as modern brands Net-a-Porter, NetJets, and Kit And Ace, among others.
Conlan was also the Global Growth Director for Havas and created a comprehensive global new business development and marketing plan for the network. She was part of the leadership team that drove the 2012 rebrand Euro RSCG Worldwide to Havas Worldwide globally, which set the standard for the transformation of the larger Havas Group.
–ENDS–
Rachel Conlan
ABOUT CREATIVE ARTISTS AGENCY
Leading entertainment and sports agency Creative Artists Agency (CAA) represents many of the most successful and innovative professionals working in film, television, music, video games, theatre, commercial endorsements, and digital content, and provides a range of strategic marketing and consulting services to corporate clients. CAA is also a leader in sports, representing more than 1,700 of the world’s top athletes in football, baseball, basketball, hockey, soccer, tennis, and golf, and works in the areas of broadcast rights, corporate marketing initiatives, licensing, and sports properties for sales and sponsorship opportunities.
US CONTACT:
Beth McClinton, Creative Artists Agency, 424.288.2000, Beth.McClinton@caa.com
UK CONTACT:
Alex Newell, Creative Artists Agency +44 7733 303 840, Alex.Newell@caa.com
