Virgin Money Giving (VMG) has become an official partner of the world’s biggest duathon, London Duathlon which this year takes place on Sunday 20th September. The event, organised by Limelight Sports, started in 2005 and is a run-bike-run race offering athletes of all abilities the chance to race through the stunning surroundings of London’s Richmond Park. London Duathlon continues to grow and has blossomed into an extremely popular event selling out in both 2014 and 2015 reaching a record high number participants.
Virgin Money Giving is an online fundraising website from Virgin Money that has helped to raise over £350 million for charities since its launch and because it is a not-for-profit organisation, an extra £11 million has gone directly to charities*. Jo Barnett, Executive Director of Virgin Money Giving says: “Virgin Money Giving is proud to be the official fundraising partner of London Duathalon, helping participants in this unique event maximise the amount they raise for great causes. The event is going from strength to strength and we’re keen to support participants to ensure that the amount raised for charity continues to grow too.”
Commenting on the new partnership, Diccon Loy at Limelight Sports said, “Charities rely on committed and inspired people who like to take on new challenges to provide funds for the essential work that they do. Events such as London Duathlon provide the opportunity to challenge athletes of all abilities and give them an ideal fundraising platform. “
London Duathlon participants have raised hundreds of thousands of pounds for charity over the last 10 years and the involvement of Virgin Giving Money will provide a further boost to the fundraising efforts.
For more information about the event please visit www.londonduathlon.com
* Based on Virgin Money Giving’s fundraising total, comparing costs of Virgin Money Giving with JustGiving since launch to 31 May 2015.
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For further information about London Duathlon please visit: www.londonduathlon.com
You can follow London Duathlon on Facebook and Twitter:
www.facebook.com/londonduathlon or @londonduathlon and #LD15
For press enquiries or image requests, please contact Ania Szewczyk at Limelight Sports: ania.szewczyk@limelightsports.com or 0207 299 4165
Notes to Editors
About Limelight Sports
Limelight Sports, global leading mass participation sport engagement agency, has offices in London, UK; Melbourne, Australia and Dubai, UAE. Capitalising on the ever-increasing popularity of mass participation sporting events, the agency has created and delivered some of the most high profile, and most talked about sports participation experiences including the Sainsbury’s Sport Relief Mile, Sky Ride and J.P.Morgan Corporate Challenge London and Sydney. It also works with major global brands such as Nike, J.P.Morgan, Wiggle and Virgin Australia. Limelight Sports organises Swimathon, the world’s biggest fundraising swimming challenge, and works with the Royal Parks Foundation to stage a unique half marathon in London.
Additionally, the agency owns properties such as Race the World, the first fully supported round the world cycling race for amateurs and Royal Bank of Canada V Series, corporate cycling event.
Find out more at www.limelightsports.com
