Vita Coco, the world’s leading coconut water brand, has signed as the official Hydration Partner for the London Athletics Meet, the annual edition of the Wanda Diamond League in the UK, taking place at the London Stadium on Saturday 20 July.
The partnership with British Athletics will see Vita Coco provide coconutty refreshment for fans attending the London Stadium, with Vita Coco product also distributed to officials and volunteers at the meet, which is broadcast worldwide.
Team GB sprinter Zharnel Hughes, Britain’s fastest man, is also a brand ambassador for Vita Coco, and will be Sprinting for Thirst Place in the 100m in London against some of the biggest names in athletics.
Vita Coco is celebrating the British summer of sport with a large prize giveaway to entice any sporting fan. Throughout July and August sports fans have a feast of entertainment to enjoy, and Vita Coco are celebrating with the fans by giving away a wide range of sport and fitness prizes, with the top prize being an all-expenses trip to Jamaica for two to train with Zharnel Hughes.
In the free-to-enter competition hosted on www.vitacoco.co.uk entrants can also win top sporting prizes, including Vita Coco product, water bottles, Runners Need vouchers, fitness watches and headphones.
The London Athletics Meet – which will see the return of the world’s best athletes to the London Stadium following a record-breaking sell-out in 2023 – is the tenth meeting of the 2024 Wanda Diamond League series and the biggest one-day athletics meeting in the world.
Jack Buckner, CEO of UKA, commented: “We’re delighted to welcome Vita Coco on board as the Official Hydration Partner for the London Athletics Meet. It is brilliant to partner with a world-leading brand for our world-class event hosted in the iconic London Stadium. We’re all looking forward to an incredible afternoon of athletics on 20 July in front of more than 50,000 fans.”
Tim Rees, Managing Director Vita Coco EMEA, added: “We are thrilled to announce our partnership with British Athletics as Hydration Partner for the London Athletics Meet – a testament to our commitment to supporting top-tier athletic performance and promoting a healthy lifestyle.
“At Vita Coco, we believe in the power of coconuts, and there is no better platform to showcase this than through our collaboration with some of the UK’s finest athletes. Together, we aim to fuel greatness, both on and off the track, and inspire everyone to achieve their Thirst Place.”
For more information on this partnership please email henry@henryrobsonpr.com and premea@vitacoco.com.
-ENDS-
About Vita Coco®
Vita Coco launched in the UK in 2010 and is the leading coconut water brand, celebrated for bringing the benefits of coconuts to the world. Championed by informed consumers, health and wellness experts, athletes and celebrities for its nutrient-rich refreshment, Vita Coco’s portfolio now includes a range of coconut waters, Choc-o-lot, coconut oils and a haircare range – all packed with the goodness of coconuts. For more information, please visit www.vitacoco.co.uk
The Vita Coco Company was co-founded in 2004 by co-CEO Michael Kirban and Ira Liran. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations.
You can shop Vita Coco at www.vitacoco.co.uk and across retailers in Tesco, Sainsbury’s,
Waitrose, Co-op, Asda, Morrisons, Ocado, Wholefoods, Boots, Holland and Barrett, WH Smith, Amazon and convenience stores.
In December of 2019, Vita Coco EMEA became certified as a B Corporation. Certified B
Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. It means working to build a more inclusive and sustainable economy.
About the Vita Coco Project
The Vita Coco Project was founded back in 2014 to support the communities from which it sources its coconuts and is committed to supporting both coconut farmers and future generations by investing in educational programs and building new classrooms. The Vita Coco Project strives to empower farmers by enabling them to develop sustainable farming techniques.
The Vita Coco Project also has the overall mission of raising 1 million farmers out of poverty. You can read more about the Vita Coco Project and the Give, Grow, Guide philosophy here: https://www.vitacoco.co.uk/vita-coco-project.list.
For more information about Vita Coco visit www.vitacoco.co.uk
Samples and images are available on request. Please contact Liv at PRemea@VitaCoco.com for more information.
About Athletic Ventures
• In April 2024, UK Athletics, The Great Run Company and London Marathon Events announced the creation of a new joint venture, Athletic Ventures, to transform the future and growth of athletics in the UK and to deliver major athletics events.
• Athletic Ventures will deliver the 2026 European Athletics Championships in Birmingham and the London Athletics Meet, the annual edition of the Diamond League in the UK
• It will also lead the potential bidding process for the World Athletics Championships to return to the UK in 2029
• Athletics Ventures is responsible for finding new commercial partners for athletics in the UK, offering opportunities from grassroots activities to national events and the UK athletics teams at major championships in an innovative ‘playground to podium’ sponsorship programme
• The Great Run Company organises The Great North Run, the world’s biggest half marathon, and an annual programme of running and open water swimming events across the UK
• London Marathon Events organises the London Marathon, the most popular marathon on the planet and the world’s biggest annual one day fundraising event, and RideLondon, the world’s greatest festival of cycling, in addition to a range of running events and Swim Serpentine
