With just over two months until the Tokyo 2020 Olympic Games, Yoplait Kids – creator of beloved yogurt brands Petits Filous, Frubes and Wildlife – proudly unveiled six Team GB ambassadors to front its ‘Moments of Gold’ campaign, including double Olympic rowing champion Helen Glover MBE and 12 year-old skateboarding sensation Sky Brown.
The full line-up of ambassadors includes two-time overall bouldering world title winner Shauna Coxsey MBE (sport climbing), reigning world champion Jordan Thomas (karate), Rio 2016 bronze medallist Chris Langridge (badminton) and Davis Cup winning captain Leon Smith OBE (tennis), as well as Glover and Brown who is Team GB’s youngest Summer Olympian.
The stellar cast of Team GB athletes will be part of a £2.4m ATL campaign entitled – ‘Moments of Gold’ – which will encourage families to be active together and create ‘moments of gold’, in what will be its biggest ever UK partnership. It will also provide the opportunity to continue to get to know Team GB’s latest cohort including athletes from three sports making their debut at Tokyo 2020.
Inspiring families up and down the country to get involved, each ambassador is taking part in the ‘Moments of Gold’ campaign, some alongside their own children and family members, by participating in fun sporting style challenges as part of video-led social media content to come across Facebook, Instagram, Twitter and TikTok.
Speaking from the Yoplait set, London 2012 and Rio 2016 gold medal winning rower, Helen Glover, said: “I’m so thrilled to come together with Yoplait on the ‘Moments of Gold’ campaign. As a Team GB athlete , their mission to inspire and unite families through fun and play with Olympic values this summer perfectly resonates with me. But more importantly, as a mother of three, I know how important it is to celebrate ‘moments of gold’ milestones with little ones, so this campaign is really close to my heart not to mention Petit Filous yogurts are an absolute favourite with the kids in our household.”
Tokyo 2020 will see the introduction of skateboarding for the first time and Yoplait have joined forces with one of the most in-demand Olympic newcomers in Tokyo hopeful, Sky Brown, who said: “I’m excited to be working with Yoplait Kids! I love that Yoplait is all about encouraging kids to get outside and stay active. Their products are some of my favourites, especially Frubes.”
Rolling out from 1st June will also be a bespoke on-pack promotion as part of Yoplait’s alliance with Team GB as the Official Yogurt Partner. Prizes consist of money-can’t-buy experiences, including the chance for a VIP meet and greet with either Helen Glover or Shauna Coxsey. There will also be thousands of runner-up prizes such as vouchers for kids bikes and Team GB merchandise.
Joanna Goodman, Head of Marketing, Yogurt (Northern Europe) at General Mills, said: “We’re immensely proud to be partnering with Team GB, bringing together the nation’s favourite sports team with the nation’s favourite kids yogurt brands to inspire families up and down the country to get active.
“Our Team GB ambassadors come from a diversity of sports and backgrounds, each with their own unique and engaging story with which to inspire the next generation. Our strong female ambassadors also celebrate the first time a Team GB Olympic contingent will be majority female.
“From Helen Glover, an inspirational mother of three children under the age of three hoping to make history by being the first woman in British Rowing to compete at an Olympic Games after having children to Shauna Coxsey, shining a light on an inherently playful sport like climbing and Sky Brown, who has captured the imagination of the world, becoming a role model to kids everywhere. We couldn’t be more thrilled with our squad of inter-generational champions. Working with our six ambassadors will further our mission to help kids get the right daily nutrition to lead active, happy lives, growing a generation of strong, healthy kids.”
–ENDS–
For more information contact Thomas Rowland at Thomas.rowland@TeamGB.com
About General Mills:
Founded in 1866, General Mills is a leading global food company that serves the world by making food people love. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion.
General Mills UK is an award-winning employer that markets and distributes a number of much-loved consumer brands – including Häagen-Dazs, Old El Paso, Nature Valley, Green Giant, Betty Crocker, Fibre One and Jus-Rol pastry. Yoplait UK is an affiliate of General Mills and is responsible for major brands such as Petits Filous and Liberté.
About The BOA:
The British Olympic Association (BOA) is the National Olympic Committee for Great Britain and Northern Ireland. Its mission is to develop, promote and protect the Olympic Movement in our territory in accordance with the Olympic Charter. The BOA achieves this through:
- Working in partnership with our members and key stakeholders to deliver world-leading services and support to enable British athletes to reach their full potential at the Olympic Games, Olympic Winter Games, and other IOC-sanctioned events
- Working in partnership with our members and key stakeholders to provide athletes with relevant support on the journey to, during and following their Olympic careers
- Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians
- Being the independent voice of Olympic Sport and collaborating with our members and other sport stakeholders, both domestically and internationally, to support the continued growth and overall health of the Olympic Movement in the UK
For further information, please visit TeamGB.com