Cadbury, the UK’s favourite chocolate, owned by Mondelēz International, has been announced as the official snack partner of ESA member Arsenal Football Club.
This global partnership will concentrate its initial attention on local business and a popular destination for hungry fans on matchday, the Little Wonder Cafe.
Located opposite Emirates Stadium on Hornsey Road, the cafe was forced to close for the first time in its 100-year history during lockdown and has been struggling due to the loss of match day and local custom.
To support the cafe, Cadbury has bought 500 Little Wonder meal vouchers that will be donated to Arsenal in the Community. Arsenal in the Community will use the vouchers to reward workers for their tireless support locally during lockdown and for participants who benefit from the wide range of programmes the club offers.
Cadbury will donate digital sponsorship assets from the partnership to the Little Wonder Cafe next season, which will include promotion in email newsletters, digital advertising and matchday programmes. The first 500 customers to eat at the cafe following this announcement will also receive a complimentary Arsenal branded bar of Cadbury Dairy Milk.
The partnership was launched by Arsenal legend Ian Wright when he surprised Samir Singh from Arsenal in the Community in the Little Wonder Cafe.
Murat Eric, joint-owner of the Little Wonder Cafe, said:
“This generous donation means a lot to us. From a business perspective, it will bring more people to the cafe, whether a local coming in or new visitors that may become regulars. From an advertising side, we haven’t been able to do anything like this in the past, so a big thank you to Cadbury and Arsenal. This makes us feel a lot more confident about our future.”
Arsenal commercial director, Peter Silverstone, said:
“We are so pleased to launch our partnership with Cadbury by supporting the Little Wonder Cafe. Cadbury and Arsenal are both rooted in supporting and nurturing the community, and it’s brilliant we can use our partnership to help a local Islington business get back on its feet. We are excited to carry forward the community spirit of giving back as we look to do things differently throughout our partnership together.”
Samantha Greenwood, global brand director at Cadbury, added:
“This partnership marks the coming together of three businesses that believe in generosity and the difference we can make together.
“We are excited that through our sponsorship of Arsenal Football Club, we can make such a difference to the Little Wonder Cafe, and all together, the Islington area. Small businesses play a pivotal cultural and economic role in the recovery of local communities, and the UK as a whole, so we are proud to do our part in supporting them.”
In addition to supporting the Little Wonder Cafe, fans will be able to enjoy Cadbury products inside Emirates Stadium once it is safe to return. Cadbury will also be offering Arsenal fans unique access to their club through promotions such as Cadbury’s Match and Win.
Running across more than 180 million Cadbury products, fans will have the chance to win millions of club prizes, including hospitality experiences, match tickets and vouchers redeemable in the Armoury and our online store.
–ENDS–
For more information, please contact the Cadbury team: Cadbury@golin.com
About Cadbury
For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted Brand of the Year 2019*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of consumers is hugely important and so through BeTreatwise aims to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced its plans to bring all Cadbury products predominantly purchased by parents for children, under 100 calories. As well as this, reduced sugar innovations such as Cadbury Dairy Milk 30% Less help consumers manage their sugar intake. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s industry leading Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Arsenal
Arsenal Football Club was born when a group of workers at Dial Square armaments factory in Woolwich, notably exiled Scotsman David Danskin and Jack Humble, decided to form a football team to break the monotony of factory life. Since that Dial Square team played its first match against Eastern Wanderers in 1886, Arsenal has gone on to become one of London’s most successful football clubs and one of the most famous names in modern football with millions of passionate followers worldwide. Steeped in history and tradition, Arsenal Football Club has thrived on a pioneering and innovative spirit that has existed throughout its 133 years in existence. While society and football may have changed during this time, Arsenal has always served to create a sense of community for people in north London, across the UK and around the world.
Sam Sparks| Senior Associate
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