2017 ESA Excellence Awards Shortlist
The winners of the award categories marked with an asterisk will be entered into the ESA Sponsorship of the Year award – see details at the end of the shortlist **
Sector-focused awards
*Arts and Culture Sponsorship of the Year
– Accenture Women on Walls
– Bord Gáis Energy Student Theatre Awards (BGESTA)
– Delta Air Lines and the National Theatre (NT) (Angels in America)
– Levi’s partnership with the V&A exhibition You Say You Want a Revolution? Records and Rebels 1966-70
– Samsung and Digital Lab at the Science Museum
– Starboard Home Sponsored by Dublin Port
– Vodafone Comedy Festival
*B2B Sponsorship of the Year
– CA Technologies partnership with Trek-Segafredo and Eurosport
– Cadbury & Premier League Partnership
– iTutorGroup sponsors Extreme Tech Challenge
*Community Sponsorship of the Year
– McDonald’s – 15 Years of Supporting Community Football
– Turkcell Dialogue Museum
– Ulster Bank and Young Social Innovators
– Wickes – Kits for Kids
*CSR Partnership of the Year
– Electric Ireland’s ‘Darkness into Light’ Sponsorship
– Giving back through innovation and education – Saudi Aramco & Bloodhound sponsorship
– Seeing is Believing for Standard Chartered
– Wonderlab: The Statoil Gallery
*Media Sponsorship of the Year
– #MakeASplash by charity Ocean Unite
– Allianz Dare to Believe
– An Oykos Island Escape
– Delivering a step change in market share through Right Guard’s sponsorship of A League Of Their Own
– ŠKODA Tour De Celeb
Sport Sponsorship of the Year: 3 sub-categories
*Sport Sponsorship of the Year < €1M
– Electric Ireland’s sponsorship of the GAA All-Ireland Minor Championships – #GAAThisIsMajor
– Lidl’s Sponsorship of Ladies Gaelic Football
– O2 – Love the Game, Wear the Rose
– Ricoh Premiership Rugby sponsorship
– Skoda – Driven By Something Different
– Turkcell Gallipoli Marathon
– Wickes – Official Partner of the EFL
*Sport Sponsorship of the Year between €1M and €2M
– #wimblewatch LIVE
– AIB Backing Club & County #TheToughest
– Gjensidige´s sponsorship of handball – from grassroots to the Olympics
– Mastercard – The Open Championship 2017
– McDonald’s – 15 Years of Supporting Community Football
– Telenor Gold – SIM
*Sport Sponsorship of the Year > €2M
– NatWest – Cricket has no boundaries
– Stella Artois – Vantage Point
– The renewable materials company Stora Enso presenting sponsor of the Lahti2017 FIS Nordic World Ski Championships
– UCL 2016/2017 – Mastercard “Some call it Madness. We call it Priceless.” Campaign
– Vodafone Ireland : Irish Rugby #Team of Us
Discipline-focused awards
Agency of the Year (Pan-Europe)
– MediaCom Sport & Entertainment
– Nielsen Sports
– Octagon
– WeAreFearless.
Agency of the Year (Single Nation)
– MKTG UK
– Slingshot Sponsorship
– Teneo PSG Sports (Formerly PSG Sponsorship)
– Wilson Hartnell, WH Sports Sponsorship & Marketing
Best Newcomer to Sponsorship
– Bridgestone ‘Chase Your Dream, No Matter What’ Olympic Sponsorship Activation in Europe
– Cadbury & Premier League Partnership
– Waldorf Astoria & Goodwood Festival of Speed Partnership
*Best Use of Branded Content in Sponsorship
– #wimblewatch LIVE
– AIB Backing Club & County #TheToughest
– Allianz Dare to Believe
– Bridgestone ‘Chase Your Dream, No Matter What’ Olympic Sponsorship Activation in Europe
– Delivering a step change in market share through Right Guard’s sponsorship of A League Of Their Own
– Ricoh Rugby Change Series
– Seeing is Believing for Standard Chartered
Best Use of Digital Channels in Sponsorship
– AIB Backing Club & County #TheToughest
– DHL & F1 Digital Amplification – Delivering higher levels of fan engagement
– TAG Heuer Pressure Test
Best Use of Employee Engagement in Sponsorship
– Centaur harnesses the talent and skill set to drive commercial revenue higher
– HEINEKEN Race to the Tower
– The renewable materials company Stora Enso presenting sponsor of the Lahti2017 FIS Nordic World Ski Championships
Best Use of Hospitality in Sponsorship
– ‘Best Beds in the House’ by Hilton Garden Inn at Old Trafford
– Mastercard – UEFA Champions League Final 2017
– The Betsafe Player’s Lounge
Best Use of Innovation in Sponsorship
– DHL Innovation Experience – Discovering future-oriented solutions in Mixed Reality
– Evaluation of Wickes’ Sponsorship of the EFL
– NTT DATA, Official Patron of The Open Championship
– SAP #CityPulse Insights Wall
– Telenor Gold – SIM innovation
Best Use of PR in Sponsorship
– AIB Backing Club & County #TheToughest
– Electric Ireland’s sponsorship of the GAA All-Ireland Minor Championships – #GAAThisIsMajor
– Holland Heineken House
– Jaguar XF Sportbrake Reveal
– Mini National Team sponsored by Gjensidige
– Virgin Media & Scope – Southampton Shirt Sponsorship Swap
– Vodafone Ireland : Irish Rugby – Launch
Best Use of Social Media in Sponsorship
– #wimblewatch LIVE
– AIB Backing Club & County #TheToughest
– Bord Gáis Energy – Student Theatre Awards
– Lidl Sponsorship of the LGFA – #SeriousSupport
– The Betsafe True Player Challenge
*Best Use of Talent in Sponsorship
– AIB Backing Club & County #TheToughest
– Electric Ireland’s sponsorship of the GAA All-Ireland Minor Championships – #GAAThisIsMajor
– Skoda – Driven By Something Different
Rights Holder of the Year
– Extreme Tech Challenge (XTC)
– Holi Festival of Colours
– FNATIC
Special Categories
Announced at the ceremony:
ESA Best of Europe
ESA Sponsorship of the Year
**The ESA Sponsorship of the Year award brings together the winners of 10 eligible categories (see asterisk) to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners is crowned ‘ESA Sponsorship of the Year’.