WeAreFearless is working with Bridgestone Europe to break new ground in this low-interest category with a long-term commitment to inspiring people to overcome adversity and chase their dream to drive brand love.
To activate Bridgestone’s Worldwide Olympic Partnership in Europe, we’ve created a content-led brand campaign featuring 17 inspiring athletes, including 9 gold medallists, with content running across digital, social, PR and events.
We’ve created over 1000 pieces of content, including 200 videos in six languages. We’ve generated over 154 million impressions; 16.7m unique video views; over 575,000 social engagements; and helped deliver PR coverage in over 500 titles.
