Nielsen Sport’s mission is to shape a smarter sports and entertainment market by: providing trusted, impactful insights to our clients; effectively utilising the most comprehensive tools and solutions; delivered by the best talent.
We plan, execute and evaluate across three pillars:
● People:
○ Increased focus on mental & health wellbeing through Mental Awareness days off, virtual charity relay or internal resources (e.g. self-evaluation energy plan)
○ Continued staff development through internal and external training (“Lunch & learns”, ESA Diplomas, Degreed etc.)
○ D&I committee formed; produced monthly newsletters; enabled inclusive recruitment (e.g. unconscious bias training, diverse job boards); surveyed staff to help create company goals and team action plans
● Process:
○ Adopted Power BI to drive improved efficiency in data collation, analysis and insight generation, reducing reporting from 7 days to 4 hours
○ Enhanced solution innovation (e.g. Return On Sponsorship Investment) by fusing normative sales data with brand equity uplifts to better prove the impact of sponsorship in the marketing mix
○ Improved project resource management through the investment in and use of monday.com to better manage projects across our (virtual) teams
● Clients:
○ Pride in the 100% retention of our top 40 clients given how affected the industry has been over the last 18 months
○ NPS score increased again in our recent biannual client satisfaction survey. We strive to keep improving so use the indicators to refine our strategic initiatives.
○ Published “Changing Value of Sponsorship” to further educate the market on the key trends in the industry
