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You are here: ESA home / Awards / Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media

Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media

14 November 2019

Strong Roots was a brand recognised by their distinctive packaging, but their name wasn’t resonating with Irish consumers. They had a problem with brand awareness. As TV is the most cost-efficient channel for building brand awareness & sponsorship is an inherently emotive tool, we identified a tv sponsorship as the right platform. The Six Nations is a sponsorship that delivers scale & an association with premium content. Sales saw an increase of 38% from pre to post-campaign, delivered by an awareness increase of 50% to 63% in just 3 months. This sponsorship was also a strategic investment as the company was finalising investment deals. Six months after this sponsorship, $18.3M was secured.

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  • home
  • about
    • About ESA
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    • ESA Working Groups
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      • National Representatives Workstream
    • Latest ESA Newsletter
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  • membership
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      • Apply
      • Benefits
      • Testimonials
      • Our Members
      • Member get member initiative
      • ESA Code of Conduct
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    • ESA Associate
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
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    • Videos & Webinars
    • Suppliers
    • ESA news
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
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      • Awards Home
      • 2022 Awards
        • Winners and shortlist
        • ESA Best of Europe
        • Photos
        • Videos
        • Judges
        • About the Awards
        • Partners
      • Previous Awards
        • Winners
        • Case Studies
  • qualifications
    • Overview
    • ESA Diploma
      • Diploma Home
      • Testimonials
      • Graduates
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      • How it Works
      • FAQ
      • Introductory Session video
      • ESA Diploma scholarship
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      • Selling Sponsorship Home
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      • e-Brochure
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