‘Inside Out’ was a strategic brand sponsorship developed by world-class arts and learning centre, the Barbican together with British fashion brand Warehouse, which launched in February 2018 as part of ‘Warehouse Curates the City’. With a mission to rejuvenate the Warehouse brand and provide greater relevance to its ‘City based target market’ the campaign went beyond the traditional sponsorship mix, including licencing the Barbican’s iconic brand. In true harmony, both brands gained exposure to new audiences, benefited from staff and customer engagement as well as achieving incredible storytelling for multiple communication channels through the diverse mix of bespoke assets created.
