YouSee has initiated a 6-year long partnership with some of the largest sports associations in Denmark, designed to accelerate and organise grassroots eSport. In alliance with our partners we strive to promote good gaming habits among teenagers by organising eSport in local clubs similar to other established sports like i.e. football and tennis, and by building a national league and community around it. Furthermore, we are on a mission to eliminate stigmas and negative associations around gaming, and YouSee supports the ongoing work to make eSport officially recognised as a sport in Denmark while ensuring that “healthy gaming” becomes the norm among gamers.