Bike Club, the kids bike subscription service, have today announced their partnership with the AJ Bell Tour of Britain – helping inspire the next generation to get cycling.
A Bike Club subscription gives you access to premium quality, lightweight kids bikes that you exchange as they grow. Making sure they are always on the perfect size. With no large upfront costs, low monthly fees, and no minimum contract Bike Club is the affordable, flexible and sustainable way to get the family to fall in love with cycling.
Parents can choose from a range of bikes from the best brands including Frog, Forme, Woom and Strider. Bike Club offers either new or pre-loved bikes from as little as £4.49 per month, and their circular economy helps to reduce waste and emissions.
James Symes, Bike Club co-founder and CEO, said: “We are delighted to announce our partnership with the AJ Bell Tour of Britain, supporting the continued growth of cycling in the UK and helping to inspire the next generation.
“At Bike Club we know how valuable cycling is as a life skill for everyone. The physical and mental health benefits that come with learning to ride are lifelong. That’s why we’re so proud to support events like the AJ Bell Tour of Britain that play such a vital role in getting families excited about cycling.
“We also know how quickly children grow and how difficult and costly it can be keeping them on the right size bike all the time. That’s where Bike Club comes in, giving parents affordable, flexible, and sustainable access to the best kids bikes, so they’ll never have to buy a kids bike again.”
Bike Club will be promoted across the AJ Bell Tour of Britain channels and at the race itself this September.
Commenting on the announcement, Miles Rose, Commercial Director of race organisers SweetSpot, said: “Bike Club is a great initiative that in the current financial climate is ideally suited for families. Through the AJ Bell Tour of Britain if we can raise awareness of Bike Club, then it is another way that we can help to get more people onto bicycles in a sustainable manner.”
The 2022 race starts in Aberdeen city centre on Sunday 4 September and finishes eight days later on the Isle of Wight on Sunday 11 September. Along the way riders will tackle stages in the Scottish Borders, North East England, North Yorkshire, Nottinghamshire, Gloucestershire and Dorset.
ITV4 will continue to broadcast live flag-to-flag coverage of every stage and nightly highlights show, allowing fans in the UK to watch wherever they are. The race will also be shown in over 150 countries worldwide, thanks to the event’s partnerships with Eurosport and the Global Cycling Network.
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About the Tour of Britain
Stages
Stage one Sunday 4 September Aberdeen to Glenshee Ski Centre
Stage two Monday 5 September Hawick to Duns
Stage three Tuesday 6 September Durham to Sunderland
Stage four Wednesday 7 September Redcar to Duncombe Park, Helmsley
Stage five Thursday 8 September West Bridgford to Mansfield
Stage six Friday 9 September Tewkesbury to Gloucester
Stage seven Saturday 10 September West Bay to Ferndown
Stage eight Sunday 11 September Ryde to The Needles
Relaunched in 2004 after a five-year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, world and Tour de France champions, and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4, in addition to around the world. The Tour of Britain is part of the UCI ProSeries, making it one of the most prestigious sporting events in the sport’s global calendar.
Follow the Tour of Britain on Twitter, Facebook and Instagram or via the event’s official website at tourofbritain.co.uk.
For further media information, please contact:
- Peter Hodges / peterH@thetour.co.uk / +44 7970 526 519
- Nick Bull / nickb@thetour.co.uk / +44 7977 151 184
