Brabham Automotive, the Australian high-performance car manufacturer, has partnered with CSM Sport & Entertainment (CSM) to manage its global PR and Communications for its pioneering BT62 supercar.
CSM will be responsible for all proactive and reactive PR outreach, with a focus on generating interest and awareness around Brabham Automotive’s unique story, in key automotive, motorsport and lifestyle media. In addition, they will support Brabham Automotive on their event and partnership management programmes.
Dan Marks, Commercial Director, Brabham Automotive said: “As we continue to grow our global footprint it’s essential that we have the right kind of expertise in place to help us maximise success. CSM is one of the leading sports marketing agencies in the world and has unrivalled relationships and expertise within the world of motorsport and automotive. However, it is the agency’s ability to craft and tell a story for a brand that really drew us to them.
“We’re very excited by what the immediate future holds as we expand as a company and share our journey with key stakeholders.”
Chris Long, MD of CSM’sMotorsport division commented: “Brabham is an iconic marque within the world of motorsport and Brabham Automotive is harnessing that heritage to enter into a new chapter of high-performance car manufacturing. It has a rich heritage and the potential to enjoy an even richer future.
“We’re looking forward to bringing to bear CSM’s expertise in crafting stories that work for the media with a narrative that delivers for Brabham Automotive.”
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About CSM:
CSM, part of Chime Communications, brings together leading industry experts to offer the full range of services across sport and entertainment marketing. Working with brands, rights owners and live experiences, CSM exists to create impact through challenging convention. This happens because of the organisation’s shared belief that great minds don’t always think alike. CSM, across 27 offices in 19 countries, is made up of 1,000 entrepreneurial people who are empowered to put their hand up and challenge convention in everything they do.
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About Brabham Automotive:
Fearlessly determined and continually pushing limits, Brabham Automotive is borne of a pedigree that has stood the test of time – a racing dynasty like no other, which drives the Company and provides its inspiration to succeed.
The company has its US, European and Middle Eastern office in the UK, whilst its Australasian and Asian office is based in Adelaide, South Australia, where the BT62 is also manufactured.
The Brabham story officially began in 1948 when Sir Jack Brabham made his Australian competition debut. Sir Jack Brabham went on to become a triple world champion and in 1966 became the first, and still the only, man to win a Formula One world championship driving a car of his own construction, a feat which is unlikely to be ever matched.
Now 70 years on, Brabham remains one of the most iconic motorsport marques with a lineage of champion racers, engineers and innovators. Spearheaded by Sir Jack Brabham’s son David Brabham, Brabham Automotive continues that rich heritage and continues the Brabham story into the 21st century, once again designing and manufacturing cars which defy convention.
Despite only building its first car in 1961, by the mid-1960s Brabham became the largest manufacturer of single-seat racing cars in the world, and by 1970 had built over 500 cars.
Renowned for its customer service, Brabham had the reputation of providing customers with cars of a standard equal to those used by the works team and provided a high degree of support to its customers—including Sir Jack Brabham helping customers set up their cars.
BrabhamAutomotive is an automotive company built on the same values that has always made Brabham a winning dynasty. Fearlessly determined and pioneering the limits, Brabham Automotive is borne of a pedigree that has stood the test of time, which makes Brabham a racing dynasty like no other. It drives the Company in everything it does and inspires it to succeed.
Brabham Automotive is at the beginning of a new chapter of car manufacturing, producing the finest high-performance cars for drivers who back themselves, accept the challenge, and take control of their own destiny.
For further information please contact: brabhamautomotive@csm.com