LONDON: The UK is the only country[1] in the world whose sporting attendance is greater than its population, allowing the UK to officially claim the world capital of live sport title according to new analysis by ESA member Two Circles. The data-driven sports marketing agency found that the total ... read more
Member News
Team GB proud to partner with Whole Earth
The British Olympic Association today confirmed Whole Earth as an official supporter to Team GB in the run-up to the Tokyo 2020 Olympic Games. With just shy of 230 days until Tokyo 2020, Whole Earth joins as a supporter at an exciting time and with plans already taking shape to get fans of both ... read more
Octagon promotes Jeff Meeson to Managing Director, Europe and Ben Hartman to Chief Client Officer, International
LONDON - Thursday, December 5, 2019 - Octagon, the preeminent integrated marketing and talent management agency in global sports and entertainment, today announced the promotion of Jeff Meeson to Managing Director of Europe, and Ben Hartman to Chief Client Officer, International. ... read more
Ex-Synergy Duo Launch New Sports PR Agency MatchFit
Co-Founders Donald Parish and Will Mitchell are proud to announce the launch of MatchFit, a brand-new sports PR agency already working with some of the leading names in UK sport. Launching on the back of recent client work for the likes of The Football Association (The FA) and Aviva, ... read more
Double Dutch sponsors three trophies at IWSC 2019
Sponsorship deal brokered by ESA member Reg&Co Double Dutch, the UK award-winning premium mixer and tonic brand, sponsored three mixer trophies at this year’s International Wine & Spirit Competition (IWSC) Awards, which took place at Guildhall, London on 28th November. Double Dutch ... read more
Duracell Scores with Amazon and Chelsea FC Double
Duracell to promote Power Bank chargers on Amazon Prime’s Live Premier League debut Campaign with Chelsea FC a first of its kind, offering bespoke digital & player access Tuesday 3 December, 2019 – Duracell will be the first advertiser football fans see when they tune in to watch Amazon ... read more
Rugby Europe and Erreà Sport announce a four-year partnership
The Italian manufacturer becomes the Official Apparel Supplier of the European Governing body During its annual general meeting, Rugby Europe announced the signing of a partnership with ERREÀ, the Italian sportswear company, for a four-year term. Following a tender process managed by the ... read more
Standard Chartered brings Liverpool Football Club record-breaking Manager, Bob Paisley OBE into 2019
Standard Chartered brings Liverpool Football Club record-breaking Manager, Bob Paisley OBE into 2019 Project Stand Red created by Standard Chartered in conjunction with The Paisley Family and Liverpool Football Club unites the past and present to preserve a tremendous legacy. 28 ... read more
Triathletes Lauren Steadman and John McAvoy welcomed as new Volvo brand ambassadors
Appointment of new brand ambassadors builds on Volvo Car UK’s sponsorship of British Triathlon as official vehicle partner to the sportParatriathlete Lauren Steadman is a multiple World and European Champion and silver medal winner at Rio 2016 – and well-known also as a Strictly Come ... read more
Reg&Co brings together Olympus and Sea Life Trust in new partnership
In June 2019, leading wildlife photographer and Olympus ambassador Tesni Ward photographed the epic journey of two beluga whales ’Little Grey and Little White’. As the whales moved 6,000 miles from China to Iceland, they represented a world-first project which will see the creation of the first-ever ... read more
AEG Global Partnerships announce American Express as presenting partner for BST Hyde Park 2020
AEG, the world’s leading sports and live entertainment company, announce today that American Express will be the new presenting partner for AEG’s leading European festival, BST Hyde Park. The new partnership with ESA member AEG, and brokered by AEG Global Partnerships, further cements the ... read more
rEvolution makes a noise about the ‘silent killer’
Many of you will never have known my boss, Rod... but you wish you had. Rod was a true gent, chivalrous and generous to a fault. He was eccentric; the life and soul of every party he attended; opinionated and loud, but charming, witty, sociable and easy to talk to about anything and everything. ... read more
Engine Sport & Brand Experience reveals two senior hires
ENGINE Sport & Brand Experience – the specialist sports marketing and experiential practice at ENGINE Creative – has today revealed two new signings. Randy Manicks will take up the role of Communications Director in the Sport team with Andy Stott joining the Brand Experience team as Business ... read more
Mongoose Brokers Headline Sponsorship Deal Between lastminute.com and The London Eye
The world-famous London landmark is set to become the lastminute.com London Eye in 2020 ESA member Mongoose Sports & Entertainment has brokered the naming rights deal between the London Eye, owned and operated by Merlin Entertainment, and European travel giant, lastminute.com. ... read more
British Cycling and SweetSpot Group unveil new 10-year Tour of Britain partnership
British Cycling and SweetSpot Group are delighted to announce a new 10-year partnership between the organisations which will see the latter continue to deliver the Tour of Britain, the UK’s most prestigious cycle race, for the next decade. The Tour of Britain was revived in 2004 and in the 15 ... read more
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