Cisco has partnered with multiple City Football Group clubs to develop a content series that sees young fans ask the big questions of players via Cisco Webex. The wit, charm and out-of-the-box ideas of the young hosts allow for playful interactions with the City players, and showcase a side of their personalities seldom seen in the media.
The “Prep Talk” series will include films from four City Football Group teams – Manchester City, New York City, Melbourne City, and Yokohama F. Marinos, with the first few going live on Monday, May 24 across numerous social channels.
“This past year, Cisco Webex has kept fans of City Football Group clubs connected, and we wanted to build on that by creating some light-hearted opportunities for young fans to engage with players,” said Ashley Marusak, Global Lead, Sports Marketing at Cisco. “Authentic connections have been forged thanks to collaboration, and I think some of the players might have had more fun than the kids!”
“We gave the kids freedom to use their brilliant imaginations and propose a whole host of tips and tricks for the players – all designed to ‘improve’ their performance,” said Ryan Shaw, Creative Director at Octagon. “Huge thanks to all the clubs involved, to the players and the kids for being such great sports. Who knows, we might have the earliest footage ever recorded of several future managers.”
Click this link to see the film.
The campaign was developed by Octagon in conjunction with Cisco and produced by Milkmoney.
Credits:
Richard Hunter – Director
Joe Stuart – Creative (Octagon)
Cos Georgiou – Creative (Octagon)
Roz Barnfield – Head of Production (Milkmoney)
Samantha Farrance – Executive Producer (Milkmoney)
Lauren Gibbs – Producer (Milkmoney)
Kelly Duffy – Vice President, Consulting (Octagon)
Matt Bailey – Group Director (Octagon)
Mike Haywood – Account Director (Octagon)
Alexa Parker – Account Director (Octagon)
Josh Taylor – Project Manager (Octagon)
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ABOUT OCTAGON:
Octagon is the preeminent integrated marketing, creative and talent management agency in global sports and entertainment. The agency creates distinctive marketing and creative campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.
With more than 1,000 employees worldwide, based in 50 offices, in 20 countries, Octagon is positioned in virtually all areas of sports and entertainment.
For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.
Learn more at Octagon.com.