CSM Sport & Entertainment has secured global gaming and esports brand Evil Geniuses as its newest premier client, expanding CSM’s reach into the gaming and esports industry.
As the new agency of record of sponsorship sales for Evil Geniuses, CSM will assist the company in identifying, developing and securing commercial partnerships with high-profile brands that will further expand Evil Geniuses brand recognition with global audiences.
Evil Geniuses is a leading global gaming and esports company with teams competing in the world’s most popular esports titles, including League of Legends, Counter-Strike: Global Offensive, DOTA 2 and VALORANT. Led by CEO Nicole LaPointe Jameson, Evil Geniuses is an organisation that is bold without being bound by expectations as they plot their path to victory by developing world class talent through cutting-edge technology, health and wellness programs, and education.
“Evil Geniuses is a true pioneer in the world of esports and gaming, with a long history of being at the forefront of the industry,” said Matt Grandis, Chief Commercial Officer at CSM Sport & Entertainment. “With CSM’s existing network and expertise in the commercial partnerships sector, we see this as a great opportunity to introduce Evil Geniuses to new brands and audiences across the world who share their values.”
As a globally recognised company in gaming and esports, Evil Geniuses has partnered with leading brands, including establishing itself as a top choice for those looking to enter the esports space for the first time. Evil Geniuses’ prior and existing partners include Monster Energy, Bud Light, TUMI, Coinbase, Absolut and English Premier League club Wolverhampton Wanderers FC.
”We’re thrilled to bring on CSM Sport & Entertainment as our new sponsorship sales agency as we leverage their expertise working with global brands to further expand our roster of commercial partners,” said Leonard Edwards, VP & Head of Global Partnerships at Evil Geniuses. “We’re always looking for the very best talent to be a part of the Evil Geniuses team and CSM Sport & Entertainment have the experience we crave while sharing our values and commitment to spreading the #LiveEvil mentality to new brands and audiences.”
For more information on CSM Sport & Entertainment, including a look at our services and past campaigns, please visit https://www.csm.com. You can also follow us on Twitter at @CSM_Worldwide or Instagram at @csm_worldwide.
For more information on Evil Geniuses, visit evilgeniuses.gg or follow the organisation on Twitter at @EvilGeniuses or Instagram at @evilgeniuses.
–ENDS–
For further information please contact:
CSM Sport & Entertainment
Hannah Robertson, Head of Marketing
Hannah.robertson@csm.com
07468 755540
Evil Geniuses
Dustin Winn
press@evilgeniuses.gg
About CSM Sport & Entertainment
CSM Sport & Entertainment, part of the Chime Challenger Network, is a global integrated marketing agency. Bringing together leading industry experts, we offer a full range of services across sport and entertainment globally. Driven by a team of 750+ people in 25+ locations, our purpose is to pursue extraordinary, using the power of sport and entertainment to inspire a better world. Connecting with people through their passion points, we bring meaningful partnerships to life for both brands and rights holders and create unforgettable experiences for our clients.
www.csm.com // Twitter // Facebook // Linkedin // Instagram
About Evil Geniuses
We are a global esports powerhouse fuelled by clever disruptors that exist to challenge convention and carve the edge of the gaming and entertainment universe. By activating the strength of our values, the power of our proprietary tech, and the genius of our people, we are expanding the definition of what it means to win. We build champions and create inspiring and entertaining gaming experiences for all as we welcome everyone to #LiveEvil.
From the very first day we were founded in 1999, we have made moves that go against the grain, earning us 180+ championship wins, $25 million in tournament prizes, and 1 billion minutes viewed on Twitch in 2021 alone. As one of the original firestarters of this industry, we are equally proud of the long list of “firsts” we have achieved that have propelled the industry forward, including first esports sponsorship; first formal collegiate program; first medically-staffed training and wellness program; first non-binary and transgender content creators signed; and first female BIPOC CEO.
Our roster of professional players and talent within our “Creator Collective” include League of Legends 2021 Rookie of the Year Kyle “Danny” Sakamaki and rising star Joseph “Jojopyun” Joon Pyun; Forbes “30 Under 30” honouree and fighting games champion SonicFox; fighting game champion and longest tenured EG player Ricki Ortiz; and popular TikTok personality ARUUU, who has more than 1.1 million fans on the platform.
We are proudly headquartered in Seattle with facilities in Los Angeles and have a worldwide fandom of more than 12 million strong.
