- Four exciting brands will help to build affinity for Racing League with a youthful, digitally-savvy audience
- talkSPORT, ODDSbible, eToro, and The Goat Agency will each become principal partners of their own Racing League teams
- Teams to be managed by racing and sporting personalities, Alan Brazil, Rupert Bell, William Easterby, Sam Sangster, and Charlie Austin
Racing League, the new and innovative horseracing competition, has today announced a raft of dynamic brands, which will become principal partners of its first four teams. The sponsors include national radio station, talkSPORT; LADbible Group’s online betting community, ODDSbible; the world’s leading social trading platform, eToro; and the world’s leading social media marketing agency, The Goat Agency.
Jeremy Wray, CEO of Racing League, said: “Partnering with talkSPORT, ODDSbible, eToro, and The Goat Agency epitomises what Racing League is all about. These partnerships demonstrate our bold intent to forge long-term relationships with the next generation of horseracing sponsors, which in turn will help Racing League engage with a new type of racing fan. They are brands who are positively disrupting their respective industries, which is what Racing League is aiming to accomplish with horseracing. We’re thrilled to have them on board, and look forward to working closely with them and connecting with their audiences.”
Competing for a total prize pot of over £2m, Racing League’s 12 teams – each consisting of 2-4 trainers working together, three jockeys, stable staff and a squad of 30 horses – will compete at six consecutive Thursday evening race meetings, with the series opener set to be hosted at Newcastle Racecourse on 29 July.
Team talkSPORT
talkSPORT and talkSPORT 2 will air all of Racing League’s 36 races live, amplifying the racing series to its broad sporting audience using its trademark light-hearted personality. Team Talksport will comprise Newmarket-based trainers Michael Bell, James Fanshawe, Ed Dunlop and Roger Varian, jockeys Hollie Doyle, Jack Mitchell and Cieren Fallon Jnr, and will be co-managed by talkSPORT broadcasting legends Alan Brazil and Rupert Bell.
Team talkSPORT manager, Rupert Bell, commented: “I’m really looking forward to being part of the inaugural Racing League season. This is a very exciting initiative for the sport and I am delighted to be managing Team talkSPORT. As manager, it will be fun, particularly trying to tell my brother, Michael, what to do, although I’m not sure he will listen to me! talkSPORT is determined to ensure this first season is a great success, so let’s hope Team talkSPORT delivers the goods!”
Team ODDSbible
With over half of all 18-24-year-olds in the UK exposed to a piece of LADbible content every single day, Racing League will engage with a digitally-savvy and exciting younger audience. Team ODDSbible consists of Wiltshire trainers Martyn Meade, Brian Meehan, Roger Charlton and Alan King, jockeys Jason Watson, Martin Dwyer and Thore Hammer-Hansen, and will be managed by Sam Sangster.
Josh Akers, Business Director & Head of ODDSbible, commented: “We’re delighted to have Team ODDSbible participating in Racing League. ODDSbible has a global reach of 6.1million people, and as part of LADbible Group, reaches more Gen Z on social than any of its competitors. We’re looking forward to showcasing Racing League and the great stories that will come from it, in an innovative, entertaining and engaging way that the social generation will love.”
eToro Racing
Whether it’s stocks or crypto, eToro will offer Racing League’s audience the chance to learn about trading via bespoke and intuitive webinars and educational content. eToro Racing will be represented by Yorkshire trainers Richard Fahey and Tim Easterby, jockeys Paddy Mathers, David Allan and Paul Hanagan, and managed by William Easterby.
Dylan Holman, Global Sponsorships, Senior Manager at eToro, said: “We are delighted to add eToro Racing to our global sponsorship programme. As a leading investment platform with over 20 million registered users worldwide, we believe sponsorships are a powerful tool for delivering financial education and opening up the global markets to everyone. We are excited to be partnering with Racing League and see this as an opportunity to reach a new community and get more people interested in investing.”
Goat Racing
The Goat Agency represents the next generation of creative business to get involved in horseracing, opening Racing League up to a totally new audience. Goat Racing will be made up of the younger Newmarket trainers Charlie Fellowes, Hugo Palmer, George Scott and Tom Clover, jockeys James Doyle, Callum Shepherd and Laura Pearson, and managed by footballer, Charlie Austin.
Charlie Austin commented: “I’m really looking forward to being involved with Goat Racing, as part of Racing League. It’s an absolute privilege to be given the chance to manage this team, and fingers crossed for a successful season!”
Harry Hugo, Co-Founder of The Goat Agency, said: “We’re really excited to be part of Racing League for its inaugural year. This new format for racing is both innovative and cutting edge – this very much aligns with Goat’s brand and how we operate as a business. We’re in it to win it and can’t wait for the first race day in July!”
To find out more about the Racing League or to buy tickets to one of the racedays, visit www.racingleague.uk To download hi res Racing League images and assets, including silks’ graphics for Team talkSPORT, Team ODDSbible, eToro Racing, and Goat Racing, PLEASE CLICK HERE
–ENDS–
MEDIA ENQUIRIES
Tim Welland
media@championshiphorseracing.com
+44 (0)778 778 0036
About Racing League
Championship Horse Racing (CHR) – the team behind the Racing League – has a fundamental aim to engage and introduce a wider global audience to horse racing through an innovative, interactive, and accessible team- and points-based format.
Over the course of six weeks during the British summer, the Racing League will make horse racing compelling viewing for sports fans, who loves the drama, raw emotion and entertainment that team competitions create. CHR is determined for the Racing League to become an integral part of the British summer sporting calendar.
About talkSPORT and talkSPORT 2
talkSPORT is the world’s biggest sports radio station and is the global audio partner of the Premier League. The station is the official broadcaster of the Premier League, the FA Cup, England football internationals and the EFL Cup and was the official broadcaster of the 2018 FIFA World Cup. In August, the network launched its GameDay coverage, with live and exclusive games at 12.30pm, 3pm and 5.30pm and over a quarter more Premier League games this season. talkSPORT’s international arm broadcasts across the world in five different languages – English, Spanish, Mandarin, Arabic and now Swahili.
talkSPORT 2 is the sister station of the world’s biggest sports radio station, talkSPORT, which is the global audio partner of the Premier League. Together the stations have an audience of over 3 million. talkSPORT 2 concentrates on live sport broadcasting including the network’s award-winning cricket coverage. Rights partnerships also include broadcasting live rugby union, rugby league, tennis, golf and La Liga, as well as an exclusive Premier League fixture every Saturday as part of the network’s GameDay coverage. You can listen to talkSPORT 2 via DAB, online, via the app.
About ODDSbible
ODDSbible is the biggest betting community in the world, covering breaking news, betting previews and recommended bets with engaging and entertaining content which reaches 6.1million users across its Instagram, Facebook and Twitter channels. ODDSbible is part of LADbible Group, one of the world’s biggest publishers, with an audience approaching a billion. LADbible Group has nine core brands, with five websites reaching 69 million monthly users, over 250 million followers across all social channels and an international presence spanning all corners of the globe, with physical offices across APAC, the UK and Ireland. LADbible Group’s content receives over three billion views on social media every month, with more Gen Z watching our content than any of our competitors.
About eToro
eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way. The eToro platform enables people to invest in the assets they want, from stocks, commodities and currencies. We are a global community of more than 16 million registered users who share their investment strategies; and anyone can follow the approaches of those who have been the most successful. Due to the simplicity of the platform users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.
Disclaimer: eToro is regulated in Europe by the Cyprus Securities and Exchange Commission, by the Financial Conduct Authority in the UK and by the Australian Securities and Investments Commission in Australia.
About The Goat Agency
Goat is a global, social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting.
Simply put, we understand how to get business results from social. Our social-first offering is completely bespoke for each of our clients, with different industries, brands, objectives, audiences and influencers, there is no plug ‘n’ play option or corner cutting platform. With that in mind, we delve into our years of performance data and the latest cultural trends and insights to develop the most effective social creative strategies and campaigns that deliver industry-leading results for our clients.