O2 and War Child teamed up to present Passport to BRITs Week, a series of fundraising gigs offering fans exclusiveaccess to some of the biggest names in music in the most intimate venues. Coldplay, Florence + The Machine, Jamie XX were just some of the names headlining 11 events across London – all in aid of protecting children caught in conflict. Tickets were made available by text lottery, with all proceeds going to charity. O2, War Child and artists worked together supporting the initiative through a campaign of content creation and social media, reaching millions of people across the UK.
