Over the last 3 years AIB established themselves not just as the leading sponsor of GAA but the leading sport sponsor in Ireland. The best teams do not rest on their laurels and with the overall objective for sponsorship being to grow brand affinity and awareness, the 2017 challenge was to leverage AIB’s GAA sponsorships to engage a wider non-GAA audience whilst continuing to demonstrate the brand’s understanding of GAA to hard-core fans. AIB introduced and integrated recognisable talent from other arenas to the GAA in an effort to strike a chord with GAA fans and create a new audience.
