In 2016 Bridgestone became TOP sponsor of the Olympic Games, to increase affinity, awareness and purchase intent.
WeAreFearless and partner agency Golazo led Bridgestone into new territory; from functional traditional advertising towards a human-centric, content driven approach.
Our campaign – CHASE YOUR DREAM, NO MATTER WHAT – reinforces the product truth; Bridgestone tyres keep you safe and on track in any condition, and celebrates the Olympic spirit of perseverance, inspiring people to overcome adversity to realise their dreams.
Having piloted in Spain, Bridgestone jumped 4th to 2nd in their ‘Brand I Love’ metrics. The pan-European roll out is now live.