AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company who changed the way music and entertainment is presented to fans. This change would not be possible without our partners. AEG Global Partnerships (AEG GP) is one of the pillars of AEG, a full-service sponsorship-driven agency exclusively representing and controlling all partnership platforms of AEGs portfolio. Including world class arenas across Europe, tours by the biggest names in music and festivals in the UK and France.
Our agency offers full-service marketing solutions from evaluating, to selling, contracting and activations to post analysis for over 229 brands. We have refined our approach; employing best in class learnings and diversifying assets to meet changing market needs. We focus on four key areas of differentiation:
- Delivering full-service marketing solutions
- Experiential engagement with multiple target audiences
- ‘Glocal’ services and expanding portfolio
- Multi-faceted approach and assets
This has enabled us to build durable, authentic partnerships with brands that share our vision for revolutionising the customer experience.
AEG GP are industry leaders in sponsorship and in 2022 launched the headline sponsorship of Luno presents All Points East, American Express presents BST Hyde Park and are representing a number of new naming rights venues including the Civic Halls in Wolverhampton andOlympia. Furthermore, at The O2 we have secured new landmark partnerships with Britivic and GoPuff and extended the naming rights partnership to include Virgin Media. AEG GP has built durable, authentic partnerships operating across multiple European territories.