We are Publicis Sport & Entertainment
We are a specialist division within Publicis Groupe, trusted by brands and rights holders in sport and entertainment due to the strength of our insight and the agility of our ideas.
Reaching target audiences with authenticity and relevance is a growing marketing challenge. Brands spend in sponsorship to break through clutter by aligning with consumer passions. But the partnership space is complex. Stakeholders need a trusted partner that can:
- provide holistic expertise and a viewpoint across this spectrum;
- ensure smart and efficient investment;
- execute best-in-class strategies and activations that deliver on objectives.
We support brands in the conception and execution of sports and entertainment campaigns covering the entire value chain.
Examples include managing Gillette’s football partnerships, sitting at the heart of many of Samsung’s ambassador projects, managing Chase’s Birmingham 2022 Commonwealth Games partnership, Famous Grouse’s rugby partnerships as well as supporting TikTok with their sport and entertainment partnerships.
We work for rights holders providing services encompassing media and consumer research as well as counsel around commercial positioning, packaging and corporate reputation.
Examples include media audience analysis and reporting for UEFA and FIFA, for the four Irish rugby provincial clubs, providing audience and sponsorship exposure insights and for the IOC, providing consumer research that tracks everything from consumer perception of partners to athlete feedback on Olympic Village environments.
A strong year for business results and in the broadening of our expertise through scope extension, means we are perfectly positioned for future growth across the industry.