Even for a centuries-old brand, it is challenging to maintain and increase market share and position.
Car-insurance is our most important product in terms of customer acquisition. The sponsorship campaign during the Olympics should raise awareness, interest, and purchase intent for everyone in the market to buy car-insurance.
The insurance industry is often perceived as boring, so we wanted to create a different and innovative campaign that would attract a lot of attention.
With strong and popular sports profiles from Gjensidiges sponsorships, we developed an eye-catching and spectacular Olympic campaign.
One of the world’s most popular track and field athletes, Karsten Warholm, was going to jump over a car at speed, and the world’s best handball player Nora Mørk was going to throw a ball through a car at speed.
The objectives of the campaign were to increase sales and create high awareness, preference and purchase intent.
We used three of our major sponsorship agreements with The Norwegian Olympic and Paralympic Committee and Confederation of Sports, The Norwegian Athletics Association and The Norwegian Handball Federation. It was additionally fun that our sponsorships took 50% of the Norwegian Olympic medals, and that Karsten Warholm set a world record.
Gjensidige achieved record results, our sponsorship campaign achieved broad reach and engagement in SoMe in addition to a large number of views and exposure on the Olympic broadcasts. Last but not least, the campaign generated a total of 1,3M Euro in increased sales!
