To celebrate the launch of the new MINI Cooper Electric, MINI invited consumers to explore its ‘Nice to Meet You Again’ immersive installation at London Design Festival, created in collaboration with multi-award-winning artist Morag Myerscough.
Offering an exciting new insight into the brand’s vision for the future, the installation celebrated the power of human connection and the transformative potential of unity, bringing MINI’s Big Love attitude to life.
With MINI and Morag united by their shared values of imaginative space utilisation, the bold and colourful installation was created in Morag’s signature style. The installation, situated in the inspired setting of Shoreditch Electric Light Station, titled ‘Nice to Meet you Again’ paid homage to the Classic Mini character seen within the MINI Cooper Electric design – an emphasis on a simplified and reduced interior which focuses on just the steering wheel, circular display and toggle bar – as well as Morag’s passion for combining environments.
Providing a fully immersive journey into a future where spaces are adorned with abundant greenery and teeming with vibrant life, the installation exudes a contagious sense of optimism and positive energy, mirroring MINI’s signature ‘go-kart feeling’ and playful nature.
Open over four days, visitors were also invited to take part in a variety of workshops. Tickets to these consumer talks could be purchased for a £5 donation to The Design Charity. The Design Charity is committed to the design and build of transformative environments for communities experiencing green deprivation.
