In 2023 Barclaycard announced their headline sponsorship of Barclaycard presents the Isle of Wight Festival and Barclaycard presents Latitude Festival for the first time, with two core objectives:
1. Drive awareness and brand relevancy through onsite activations and digital amplification at the two headline festivals during the summer of 2023.
2. Maximize customer engagement before and during the events through customer perks and elevated experiences throughout the summer of 2023.
Barclaycard Amp’d up both festivals by dialling up the anticipation for live music moments through surprise and delight secret sets and customer perks. Making all the moments in-between as memorable as the main event – a territory untouched by other brands activating at festivals.
The Barclaycard Amp Stage was home to 18 surprise warm-up sets from the line-up. From Sam Ryder to the Sugababes. Teased through 50+ digital clues, posted on social media and hidden around the festival, 10,000 fans solved puzzles and rushed over to see their favourite act perform.
Over at the “Barclaycard Lookout” guests enjoyed the best view in the house. Barclaycard proved to every festival attendee they are your “pass to perks” with their latest reward programme, including 10% of tickets and F&B site wide.
Reaching beyond the festival fields, in a Latitude festival first, secret set performances were also live streamed to the masses on Tiktok and Outernet London with a combined audience of over 100,000 fans.
