AEG has been a transformative force in the way live music and entertainment is consumed by fans, and at the centre of these experiences are our valued partners.
AEG Europe’s dedicated partnerships team deliver a full-service approach to sponsorship and partnerships, working under the banner AEG Global Partnerships. This vital pillar manages and delivers partnerships across AEG’s industry leading venues including The O2, London and Mercedes Benz Arena, Berlin, global music tours featuring the biggest names; Taylor Swift, Ed Sheeran and Fred Again.. and some of the most celebrated festivals across Europe including the UK’s American Express presents BST Hyde Park, All Points East, and France’s Rock En Seine.
AEG Global Partnerships has a 360-degree offering; from valuation and go-to-market strategy, sales and contracting, activation and in-house production to in-depth analysis of sponsorship effectiveness. AEG provides these services for over 280 brand partners across AEG’s portfolio of properties including some of the most awarded; O2, British Airways, American Express, DHL, Accor amongst many others.
We continually refine our approach, drawing upon industry best practices and diversifying our assets to meet the evolving needs of the market. Our focus is on delivering impactful partnerships that deliver benefit and purpose to all stakeholders; Brand, Band/Team and Fan.
In 2023, AEG have successfully integrated 112 new partners, cultivated over 30 renewals with our existing partners, expanding a number across multiple properties helping AEG deliver world class entertainment experiences.
