Cato Networks’ partnership with the TAG Heuer Porsche Formula E Team represents the deployment of a game-changing IT security Platform, making it a strong contender for ESA’s Best Use of Cutting-Edge Technology Award.
In an era where IT infrastructures need to change to support the goals and ambitions of global enterprises – from cloud migration, to expansion, to remote work, and more, the SASE market is growing at speed. Cato pioneered SASE to eliminate decades of IT complexity with a converged, cloud-native platform that simplifies IT management while enhancing security, performance, agility, and scalability.
However, effectively communicating the diverse benefits of SASE to decision-makers requires clarity, focus, and demonstrable outcomes.
The partnership showcased SASE technology’s real-world applications under extreme conditions. This partnership transcended traditional sponsorship, as Cato’s SASE platform was directly integrated into the team’s operations, ensuring seamless connectivity and a robust network for critical racing functions such as the secure transfer of data.
The partnership not only increased brand awareness but deepened understanding of SASE among IT decision-makers. Through content creation, global digital campaigns, and experiences that money can’t buy, Cato Networks elevated its brand awareness through global media coverage, engaging social content, and various customer activities.
The collaboration achieved all the partnership’s objectives, demonstrating how Cato’s SASE Platform can drive success in motorsport as it can for many other industries. Cato Networks’ global and innovative approach not only addresses the challenges of the TAG Heuer Porsche Formula E Team but sets the standard for technology sponsorships in sports.
