Sky Broadband & Guild Esports: Transforming Gaming Connectivity with Fortnite’s Sky City
In a breakthrough collaboration, Sky Broadband and Guild Esports created Sky City—a custom-built Fortnite map that integrates cutting-edge connectivity into gameplay. Targeting gamers’ demand for ultra-reliable, high-speed internet, Sky City allowed players to experience Sky’s top-tier broadband capabilities through unique gameplay elements like speed rails, launch pads, and portals. This immersive approach highlighted Sky’s unmatched speed and reliability in a gaming environment, positioning it as the broadband of choice for serious players.
Guild Esports played a vital role, bringing its insight into the gaming landscape to co-develop a map that captured Sky’s message seamlessly and authentically. The launch featured Guild pro players like RubyPlays and other influencers, generating 94 million impressions and drawing over 150,000 players who spent an average of 23 minutes exploring Sky City’s features. The integration of branded elements, such as the Broadband Tower and Sky Cinema, turned Sky’s message into an interactive experience for casual and competitive gamers alike.
Sky City exceeded all expectations, ranking as Fortnite’s #1 map on Epic Picks and earning 35,000+ hours of playtime. Through this innovative campaign, Sky Broadband and Guild Esports not only showcased cutting-edge technology but set a new benchmark for in-game brand engagement, enhancing the gaming experience and leaving a lasting impression on audiences across the UK and beyond.
