Fnatic and INZONE have created a partnership that goes beyond your standard partnership. Utilizing our Pro Players, together with Sony Engineers we have combined to create gaming products for the hardcore gaming enthusiast made by the pros. This unique collaboration allows us to go beyond just endorsing a product as part of a sponsorship, it allows it to be a truly authentic endorsement from our players as they have had a hand in crafting the gaming products in line with their strictest wants and requirements as a pro player.
Outside of that we have been able to drive massive growth for the INZONE brand through our global reach.
Awareness growth of 90% (Total), 111% (Spontaneous) and 500% (Top of mind) has ensured INZONE is now very much part of the conversation when it comes to gaming brands, and that is shown as people unaware of the brand is down 42%. Although the results are not just driving awareness, we have managed to drive a 142% increase in Insisters in Preferrers, showcasing our execution not only highlights the products but also convinces people of their quality.
It is through this close collaboration that we have also built a number of brand advocates within the business and that is reflected when we see the amount of features INZONE receives across all aspects of our business, and contributes to the over 350M impressions and $10.6m media value they receive.
