Gaming consumes a lot of electricity. The production of electricity generates significant CO2 emissions—unless it’s fossil-free. That’s where energy company Vattenfall and esports organisation HAVU come in. Together, they set out on an ambitious mission: to encourage Finns to game using fossil-free electricity.
The Always Good #GamingWeather campaign combined esports and sustainability in a way that earned the 2024 SPOT Sponsorship Award of the Year in Finland. From gaming stations at festivals to a unique energy-efficient gaming computer, we did it all. The innovative content, the use of esports media channels, gaming professionals as influencers, and an impactful presence at live events raised awareness and enhanced Vattenfall’s brand perception among gamers as a forward-thinking, responsible energy provider.
The 2023 campaign exceeded expectations with 3.8 million impressions, 23,000 stand visitors, and 3,800 competition entries. But it’s the real-world impact that sets this campaign apart. Based on our study, 19% of gamers said they would choose Vattenfall solely based on this cooperation. In this time period we recorded a 53% increase in new fossil-free electricity contracts from the target audience.
Most importantly: these new contracts lead to approximately 930,000 kg of annual CO2 savings compared to energy produced with fossil fuels. That is equivalent to the carbon absorption of 143,000 trees in a year—a tangible contribution to more sustainable gaming.
