After 38 years of partnership with Peugeot, Roland-Garros signs a new car partnership with Renault. This partnership is an opportunity for the two French brands to assert their shared ambition of moving the lines and shine on the international stage.
Renault by launching a ‘New Wave’ of mobility, betting on the electrification of its iconic models, relocating to France, committing to the circular economy… Roland-Garros, bringing a new vision of tennis, making the sport more democratic, committing to sustainable infrastructures and promoting the French spirit.
From the very first year, Renault has imposed its style and logo on the tournament, playing with the lines of the court and installing its emblem right on the net. In 2024, Renault is going one step further with a much more visible and global campaign: tvc, print, stand, new ambassadors, social media… everything is set up to be seen worldwide.
Thanks to this 360° successful campaign, the world is now aware: Renault IS Roland-Garros’s premium partner.
