Allianz Ireland has redefined what it means to be part of a global event. While any brand can attach its name to a sponsorship, we recognised that cutting through a crowded marketplace required a bold approach. This strategy marked a shift in global sports sponsorship, activated locally, aiming to transform our engagement with the Irish market to outperform competitors and solidify our position as a leading insurer.
Driven by a passion for sport, Allianz forged a deep partnership with the indigenous media brand RTÉ, collaborating with the Olympic Federation of Ireland and Paralympics Ireland. This alliance, built on a cohesive plan, significantly shifted brand perceptions in Ireland.
In an era where capturing consumer attention is increasingly challenging, Allianz seized the moment to build brand affinity, trust and engagement with cross-generational, inclusive audiences. The campaign represented a fundamental change in our approach, breaking through a cluttered ad market to form meaningful connections.
This transformative initiative included real-time activations across social media, TV, online video and search, delivering remarkable results, including a substantial rise in sales. More importantly, it reshaped engagement metrics and elevated brand perception, positioning Allianz as a top choice in trust and likeability.
The campaign set a new benchmark for how brands can resonate authentically with diverse audiences, underscoring Allianz’s commitment to media innovation and relevance in a digital age.
