The 44th Ryder Cup saw golf’s greatest team contest come to Italy for the first time. We used this platform to elevate the event in every way.
We revolutionised the sponsorship structure, creating five tiers that allowed varying investment levels, spanning global and regional territories. We also rolled out a Worldwide Partner tier, allowing brands to sponsor both teams and multiple matches, rather than just Europe or USA, in one agreement. This gave brands the global reach they crave.
We also set out to make the 2023 Ryder Cup a world-leader in inventive fan engagement, and technology in sport. Partner brands and their products were weaved into the very fabric of the event delivery, creating rich storytelling opportunities.
Our sector leading branded content team authentically weaved partners into engaging social media content, with 13 original partner content strands achieving 20million impressions and 7million video views.
The B2B hospitality offer broke new ground with an impressive 79,000sqft Partner Pavilion, plus separate Worldwide Partner satellite pavilions, hosting 57,000 guests.
The 2023 Ryder Cup ended up breaking all commercial records. Sponsorship revenue was up 158% versus Paris 2018 with a record 38 partners in total. Sponsorship was also the biggest financial contributor to an impressive 40% jump in total event revenues. Partners also gave us a record high satisfaction score of 9/10.
