The cooperation between InPost and Polish Football Association is very special, because it is the most valuable deal in the history of sports sponsorship market in Poland for a company from a private sector.
We believe there is a great fit between InPost as a sponsor and the national football team, as among others it strengthens the positioning of a market leader (the most important sport asset in Poland), it is relevant to the nationwide presence of our services (football being the most important sport in Poland), it allows us to generate business opportunities (many events with huge social interest), it is a team sport (as our business and parcel delivery), it has an international presence (playing home and away matches in the markets in which InPost is growing as well).
We have delivered a number of activations to reach the business goals set up before launching the sponsorship. For now it resulted among others in generating huge media value (over 1200% ROI AVE/ Sponsorship fee), increasing the “love brand” status (willingness to recommend the InPost brand +10%, by Kantar), strengthening market leader position (the best sponsorship project in Poland by Sport Biznes Polska 2023), huge media coverage (among others in regards to brand being creative, out of the box and tech-led), generating business (even 50 k app downloads during one of the activations), increasing SoMe reach (X profile from 0 to 37 k followers) and making the sponsorship as one of the communication key pillars of InPost in Poland.
