Innovating, strategically building a robust infrastructure, prioritising long-term consistency over short-term gains – a story familiar to both OKX and Manchester City Football Club.
OKX and Manchester City’s partnership has thrived because it was founded on executing innovative activations and campaigns that add value for a passionate, global fanbase.
As Official Sleeve Partner, OKX has used their rights packages to portray their brand messaging with great success. Latest data shows a 76% uplift in perception of OKX as a trustworthy brand, a 90% uplift in perception as market leading, and a 33% uplift of fans more likely to consider OKX the next time they use a crypto wallet.
From introducing fans to the world of crypto through player content, opening doors to Web3 with unique player activations in the metaverse, digital collectible campaigns and running activations with AR and AI as the driving forces to engage meaningfully with international audiences, we know this partnership has delivered significant, tangible exposure for OKX across fanbases worldwide.
