2025 was the year Ear to the Ground proved that sports and entertainment sponsorships drive real ROI.
Following a multi-year investment in our proprietary Fan_Intelligence_AI, 2025 became the year we proved its commercial power. Our insight and creative operating system – Fans to Consumers™ – translated cultural energy into measurable brand and business growth.
The results were transformative. We achieved our best-ever commercial performance and added 8 new clients to the agency – Puma, Heineken, Google Pixel, NBA, Revolut, Xapo Bank, Stanley and Montirex.
We became the first ever sports and entertainment agency to achieve IPA Effectiveness Accreditation – formal recognition that our methodology proves sponsorship effectiveness and ROI.
Our campaigns – including PlayStation UEFA Champions League Final Munich, Coca-Cola “Beat the Icon”, and Snipes x PSG “Ici C’est Notre Terrain” – redefined how sponsorship can drive emotion, engagement, and conversion.
Our Fan Intelligence® network of over 12,000 culturally connected fans now powers insight, creativity, and measurement in real time – delivering effectiveness with emotional depth.
In 2025, we didn’t just grow; we reshaped how sponsorship delivers value. Ear to the Ground is no longer just listening to culture – we’re helping brands lead it.
