The Space Between is the sports marketing agency for challenger brands, working with clients including Under Armour, AG1, Xero, OVO, and ClearScore.
Fiercely independent and ambitious, the agency was founded as a nimble, innovative alternative to a sports marketing landscape increasingly dominated by holding companies and private equity.
2025 marked a major digital transformation with the launch of Cascade – our digital amplification tool that helps brands reach bigger audiences with sharper creative. This evolution has delivered record revenue, a 72% pitch win rate, and a wave of new challenger brands working with the agency.
Our commercial success was matched by our people-first culture, continuing our pledge to donate 5% of profits to charity and earning recognition as one of Campaign’s Best Places to Work 2025 (ranked 54th).
