DP World is a global leader in logistics, yet consumer recognition of the brand remains low, despite longstanding sponsorships in sport.
Every day, products moving through DP World’s supply chain power the world but consumers are rarely aware of this. With the BMW PGA Championship, 160/90 saw an opportunity to change that and boost brand awareness in the UK, one of DP World’s largest markets in the region.
A strategic business shift added urgency: the acquisition of a cold-chain reefer specialist introduced a new cold-chain capability. It was a compelling proof point, but we needed a consumer-friendly way to show it. Ice cream provided the perfect bridge – a beloved product that depends entirely on cold-chain precision, becoming the heart of our storytelling. That’s how the “Keep Your Cool” platform was born.
The event offered both scale and emotional connection with fans. We built a content campaign that brought DP World out of the background and squarely into the cultural conversation.
Partnering with leading creator channel Golf Life and influential voice Hannah Davies allowed us to reach key fan communities with authenticity. Integrating McLaren F1 personalities Lando Norris and Zak Brown took the story beyond golf into mainstream sport, extending DP World’s visibility far beyond the event itself.
From on-site engagement to digital content, we made the DP World brand both noticed and understood. The result was a dynamic shift from passive sponsorship to proactive brand building: visibility increased, perceptions improved, and DP World’s name became one fans could recognise.
