GSIQ’s Sponsor Precision: Media Intelligence Tools are an integrated solution for sponsorship measurement and insight—uniting advanced technology with human expertise to deliver speed, precision, and clarity.
Built in-house, the tools capture every dimension of performance:
SIQ+: proprietary cutting-edge image recognition technology that powers our SIQ tools, accurately capturing every instance of sponsor branding across every media channel type.
SIQ+ Live: near real-time exposure tracking, with data refreshed every three seconds, offering instant insights in sponsor branding.
SIQ+ Score: our sponsorship evaluation score methodology combining AI and human expertise to quantify branding impact and provide actionable recommendations.
EPG IQ: our global broadcast auditing tool with up-to-airtime accuracy delivering verified, not just published, coverage.
Crystal: bridging the gap between rated and unrated markets, revealing and measuring audiences reliably, where official ratings don’t exist.
Together they provide a complete view — from audience reach and exposure precision to ROI and benchmarking — so clients can act faster, compare confidently, and communicate results with credibility.
Now used by more than 100 clients across 16 markets — including rights holders and leading brands — the tools have become a trusted foundation for modern sponsorship evaluation.
By pairing machine efficiency with human interpretation, GSIQ turns fragmented media data into actionable, real-world intelligence. The outcome is a new benchmark for Sponsor Precision: the smartest tools delivering the most meaningful insights.
