LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2026 ESA Awards
        • 2026 Winners & Shortlist
        • ESA Best of Europe
        • Photos
        • Judges
        • Ceremony
        • FAQ & Dates
        • Rules of Entry
        • Categories
        • Partners
      • Previous ESA Awards
        • Previous Winners
        • Case Studies
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • ESA Sponsorship Trends
    • Equality, Diversity and Inclusion
    • Sustainable Sponsorship
    • Premium Resources (€)
    • Policy Papers
    • Event Catch-up
    • Suppliers
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Education
      • ESA Introduction to Sponsorship
      • ESA Sponsorship Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Leaders Programme
    • Jobs
    • Careers advice
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2026 ESA Awards
    • 2026 Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Judges
    • Ceremony
    • FAQ & Dates
    • Rules of Entry
    • Categories
    • Partners
  • Previous Awards
    • Previous Winners
    • Case Studies
    • Videos

FedEx x UEFA Champions League Trophy Delivery: Walk of Champions

FedEx, an official sponsor of the UEFA Champions League, teamed up with European football legend, Andrés Iniesta, to surprise and delight fans at the UEFA Champions Festival in Olympiapark München. Together, they presented a spectacular Walk of Champions parade celebration to welcome the UEFA Champions League trophy to the host city, ahead of the world’s most watched club football final.

Iniesta celebrated former Spanish midfielder, led the parade alongside a chosen FedEx courier, accompanied by the vibrant sounds of the renowned German brass band, Knallblech. The Walk of Champions featured a mix of deserving communities, charities and organisations, as well as local FedEx employees and their families.

The communities, including International Football Club of Bern, DFI Football Academy and UEFA Foundation for Children’s partner charity, SCORING GIRLS* all taking part in a once-in-a-lifetime moment at the UEFA Champions Festival, walking alongside European football royalty.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2026 European Sponsorship Association · Return to top · Log in