The IMAGE PwC Businesswoman of the Year Awards 2025 stands as Ireland’s premier celebration of female leadership and achievement in business. Through a transformative partnership between PwC and IMAGE Media, this event has become a benchmark for impactful sponsorship, blending entertainment with purpose. The 2025 gala brought together over 900 of Ireland’s business elite for an immersive, sold-out black-tie evening, featuring inspirational storytelling, high-profile performances, and innovative digital engagement.
PwC’s sponsorship goes beyond branding, embedding Diversity, Equity & Inclusion (DEI) values into every aspect of the event. The partnership delivers measurable results: 43% sponsorship awareness among ABC1 women (outperforming competitors), a 33% uplift in brand affinity, and a 29% improvement in positive perception of PwC. Social media campaigns, cobranded content, and year-round community building amplify the event’s reach, with over 476,000 video views and 541,000 Instagram impressions.
The Awards inspire the next generation of female leaders, foster a sense of community, and drive cultural change. Attendees and winners alike describe the event as lifechanging, empowering, and a catalyst for ambition. The IMAGE PwC Businesswoman of the Year Awards 2025 exemplifies how strategic sponsorship can deliver entertainment, business impact, and lasting societal value making it the standout Event of the Year Sponsorship.
