At Metro Bank, we believe in backing people and building brighter futures. That’s why, together with the ECB, we’re proudly championing women’s and girls’ cricket.
Through the Metro Bank Girls in Cricket Fund, we’re on a mission to triple the number of girls’ teams by 2028 – creating more chances to play, more support from trained coaches and volunteers, and more opportunities for girls to grow in confidence on and off the pitch.
In 2025, we amplified this mission with Team Up Dream Up and our Seeing is Believing activation, tackling the lack of high-quality imagery in grassroots cricket and inspiring more girls to get involved – strengthening our role as the Champion of Women and Girls’ Cricket.
Our support doesn’t stop at cricket. With our Sponsored By You activation, we gave female entrepreneurs the opportunity to promote their businesses on a national stage through tailored ECB sponsorship packages – proof that when communities thrive, we all do.
This is sponsorship with substance: measurable impact, stronger communities, and long-term business value. This is partnership delivers practical support, real impact, and a long-term commitment to helping people and communities succeed.
By demonstrating that doing good and doing well go hand in hand, we are setting a new standard for impactful partnerships.
