Ireland’s Greenest Places was a groundbreaking national partnership between Electric Ireland, dentsu, and The Irish Times, celebrating the communities leading Ireland’s transition to a cleaner, greener future and inspiring others to join them.
Born from a shared belief that small changes can make a big difference, the initiative set out to champion sustainability at a grassroots level while positioning Electric Ireland as the trusted energy partner supporting customers on their journey to net zero.
For Electric Ireland, Ireland’s Greenest Places provided an authentic, human-centred platform to demonstrate real sustainability leadership, not only through its product portfolio but through its commitment to supporting people and communities. For The Irish Times, the campaign extended its long tradition of independent, credible storytelling into one of the most important conversations of our time: how Ireland moves towards a greener future.
A distinguished judging panel including Eamon Ryan, former Green Party leader and Minister for the Environment; Kevin O’Sullivan, Environment and Science Editor at The Irish Times; Lisa Browne, Head of Marketing for Electric Ireland; Rosita Boland, The Irish Times Senior Features Writer and Mary Minehan, Features Editor ensured the competition was transparent, expert-led, and editorially robust. Photographer Alan Betson documented the winning locations, giving a visual identity to Ireland’s green movement.
The results were remarkable: a national platform celebrating environmental progress, tangible lead generation for Electric Ireland’s net zero products, and a legacy of community-driven storytelling that continues to inspire.
