Paris 2024 set out to host the most responsible Olympic and Paralympic Games in history. EDF took on a decisive role in making that ambition real — powering the entire event with 100% renewable electricity and designing low-carbon infrastructures that embodied innovation and sustainability at every level.
But EDF’s mission didn’t stop at powering venues. In a society that has never been as fragmented as before, the company wanted to bring the energy transition to life for everyone, turning a technical subject into an inspiring national story. And who best than EDF to embody this ambition?
To do so, EDF built a broad communication and activation strategy — from the creation of the first-ever electric Olympic flame, symbol of a new era, to immersive fan experiences at Club France and the Carré des Supporters, celebrating sport and collective pride. Educational and inclusive initiatives such as “1,2,3 Nagez ! Marseille” and awareness programmes with Team EDF athletes further demonstrated the brand’s commitment to accessibility and shared progress.
Across France, and within its 160,000 employees, EDF turned the Games into a living expression of its purpose: to lead the energy transition and mobilise the nation behind a collective, inclusive and lasting movement.
More than a sponsorship, EDF’s partnership with Paris 2024 proved that energy can fuel both performance and progress — making sustainability the true victory of the Games.
