The 2025 Ryder Cup at Bethpage Black delivered record-breaking crowds, unforgettable sporting drama, and an iconic platform for DP World to reaffirm its position as a global smart logistics provider and enabler of connection, precision, and performance.
As Worldwide Partner and Official Logistics Partner for the Ryder Cup (2023 Rome, 2025 New York, 2027 Ireland), DP World used the 2025 edition to showcase the power of logistics that make world-class sport possible. Beyond transporting infrastructure and supporting the PGA of America behind the scenes, the brand built an emotional, creative, and human connection with fans, customers, and employees alike.
The challenge was clear, that despite strong visibility in golf through title sponsorship of the DP World Tour, awareness of DP World’s logistics expertise, particularly in the US, remained limited. The goal was therefore to transform perception through campaign activity, storytelling, experience, and activation.
Through the integrated ‘Feats of Golf’ campaign, a Smart Zone fan experience, creative influencer collaborations, premium hospitality for 600 guests, a Smart Series business forum, and innovative broadcast integrations with NBC Golf Channel and Sky Sports, DP World showcased how it “changes what’s possible” and delivers golf anywhere you can imagine.
The outcome was multi-layered programme that combined business impact, brand transformation, and unforgettable guest experiences, cementing DP World as a benchmark for how a B2B logistics brand can activate in world-class sport.
