In 2025, ELEMIS launched a bold, multi-year global partnership with the Aston Martin Aramco Formula One™ Team, not as a logo on a car, but as a strategic and cultural game-changer.
We redefined what a beauty brand in sport could achieve. This partnership didn’t just elevate awareness, it unlocked real commercial growth across retail, spa, and digital channels, while transforming perceptions of F1. Together, we reached untapped audiences, especially women, and created a deeper emotional connection through wellness activations, luxury experiences, and purpose-led storytelling.
From Harrods exclusives to B2B hospitality at iconic races to spa experiences in the paddock, this was a full-spectrum activation. It fuelled significant uplift in brand equity and drove unprompted recall beyond category competitors.
We didn’t sponsor F1. We reinvented the beauty playbook in sport sponsorship.
