Together, Iniesta alongside official UEFA Foundation for Children partner SCORING GIRLS* were a key partnership for the FedEx Delivering For Success campaign. Featuring in an engaging 2-episode series of content where CSR remained at the heart, the pair also led a spectacular Walk of Champions parade celebration to welcome the UEFA Champions League trophy to the host city.
Iniesta, led the parade accompanied by the vibrant sounds of the renowned German brass band, Knallblech. The Walk of Champions featured a mix of deserving communities, charities and organisations, as well as local FedEx employees and their families. The communities, including International Football Club of Bern, DFI Football Academy and UEFA Foundation for Children’s partner charity, SCORING GIRLS* all taking part in a once-in-a-lifetime moment at the UEFA Champions Festival, walking alongside football royalty.
Outside of their starring role in the FedEx Delivering For Success content series, charity members took to the Champions Festival community pitch, completing a training session and game in front of the Munich crowds of fans attending the official festival. 3 selected girls then moved onto their crescendo moment on the following day, walking out at the Munich stadium as referee mascots in front of the 75,000 people.
