Athletics Ireland’s partnership with 123.ie has redefined sports sponsorship in Ireland, delivering measurable impact from grassroots to elite level. Since 2022, 123.ie’s “Give better a try” ethos has empowered Athletics Ireland to break records in participation, performance, and public engagement. The partnership’s extension to 2030, in a multi-year, six-figure deal, secures 123.ie as Official Partner, International Kit Sponsor, and title sponsor for flagship events including the National Championships, National Athletics Awards, and Summer Camps Programme.
This sponsorship directly addressed the need to grow athletics nationwide, increase membership, and elevate Ireland’s presence on the global stage. Through innovative marketing, exclusive member offers, and club funding initiatives, 123.ie has helped Athletics Ireland surpass 70,000 members for the first time, while Irish athletes achieved a record 36 international medals in the Paris Olympic cycle.
The partnership’s SMART objectives focused on increasing participation, enhancing athlete support, and driving brand affinity for both organisations. Results show record-breaking growth, sustainable club funding, and heightened visibility for Irish athletics. The collaboration exemplifies inclusivity, integrity, and excellence, with every activation designed to benefit athletes of all abilities and communities across Ireland.
Looking ahead, 123.ie’s commitment ensures continued investment in the sport’s future, nurturing the next generation and building a healthier, more active Ireland. This is sponsorship with purpose – delivering long-term value, innovation, and inspiration for all.
