20×20’s mission is to tackle a deeply ingrained subliminal bias around boys and girls, or men and women, when it comes to sport. It is about changing hearts and minds. About creating a real and tangible cultural shift – where women’s sport can become part of what we follow as a nation, part of our cultural DNA, in the way that men’s sport always has been. Along Came A Spider devised a new sponsorship architecture for 20×20 to deliver this positive social change. A strong partnership with the Federation of Irish Sport and five committed sponsors, AIG, Investec, KPMG, Lidl and Three, has allowed 20×20 to gather serious momentum as a defining movement for women in sport in Ireland.