Through the partnership with Everton Football Club, Rovio Entertainment integrated three Premier League footballers as playable characters for the first time in its Angry Birds Evolution game as Theo Walcott, Cenk Tosun and Gylfi Sigurdsson underwent Angry Birds makeovers to become limited edition characters. The unique and innovative campaign received over 10 million coverage views and delivered huge return on investment – “I’m delighted that our two forward-thinking organisations have helped to create this small piece of history together.” Denise Barrett-Baxendale, CEO, Everton Football Club.
